Push-Thru Signs

Cut letters mounted against illuminated backgrounds create that premium storefront look that separates you from competitors using basic lit signs. Your business appears more established and trustworthy to customers, while the crisp contrast ensures excellent visibility day and night. Perfect for retail stores, restaurants, and professional offices wanting to project quality without the higher cost of individual channel letters.

Types of Push-Thru Signs

Front-Lit Push-Thru

Letters cut from opaque materials like aluminum create bold contrast against a bright, evenly-lit cabinet face that glows behind them for maximum visibility.

Letters mount on the cabinet front while illumination creates a soft halo glow around each character’s edges, delivering that upscale, sophisticated appearance.

Entire logos, graphics, or decorative elements get cut from the illuminated face instead of just text, perfect for businesses with distinctive artwork or complex branding.

Different sections use various colored acrylic materials and lighting combinations to match your exact brand colors and create eye-catching visual depth.

Letters appear to float in front of a dark cabinet face with only the letter edges illuminated, creating a modern, high-end look popular with upscale retailers.

Key Advantages of Push-Thru Signs

Upscale Appeal

Sophisticated contrast between solid letters and illuminated background instantly elevates your business image above competitors with basic signs.

Versatile Design

Handles complex logos, multiple colors, and intricate graphics that individual channel letters can't accommodate effectively.

Cost Effective

Delivers upscale channel letter aesthetics at cabinet sign pricing, giving you premium visibility without the individual letter expense.

Frequently Asked Questions

What's the difference between push-thru signs and channel letters?

Push-thru signs feature cut letters mounted against an illuminated cabinet background, while channel letters are individual three-dimensional letters. Push-thru gives you that premium look at a lower cost since you’re building one cabinet instead of multiple individual letters. Both create excellent visibility, but push-thru works better for complex logos or multi-color designs.


Absolutely. Push-thru signs actually work great for smaller businesses because you can fit more detailed information into a compact cabinet format. Unlike channel letters that need spacing between each letter, push-thru allows tight layouts that maximize your message within limited wall space while still maintaining that professional appearance.

Modern push-thru signs use LED lighting systems that consume very little power – typically less than a couple of light bulbs running continuously. The cabinet design is actually more energy-efficient than individual channel letters because one lighting system illuminates the entire sign rather than multiple systems for each letter.

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